Elevate your creative thinking. Transform your impact.
Each of our courses is designed to inspire, entertain, and empower, led by world-class experts who’ve used creativity to build brands, shape industries, and drive cultural change.
Explore our current and upcoming lineup.
Founder at Saatchi & Saatchi & BBH
Our original flagship course, formerly The Business of Creativity was renamed to reflect its core purpose: helping you harness creativity as a force for business growth.
Across eight sessions, Sir John shares the insights, frameworks, and philosophy that have powered some of the world’s most iconic brands.
Author and Chief Innovation Officer
A creative crash course in the fundamentals of advertising. Orlando Wood reveals the psychological, cultural, and historical principles that underpin truly effective advertising.
A must for marketers and creatives who want to cut through the noise and drive impact.
Former CMO of Nike
A masterclass in building a powerful personal brand – Beyond Your Limits is designed specifically for athletes ready to shape their story and monetise their influence off the pitch.
Greg Hoffman, the creative force behind Nike’s most iconic athlete campaigns, shares the mindset, strategies and tools to transform your identity into a brand with purpose, power, and commercial potential.
Founder of Alpha
Marketing AI Decoded is a course designed to give marketers and business leaders the clarity, confidence, and practical playbooks to harness AI.
Across seven on-demand episodes, Steven Wolfe Pereira decodes the complexity and shows you how to apply AI where it matters most: building brands, driving growth, and leading transformation.
We’re just getting started. Stay tuned as we continue to build the world’s most distinctive and practical platform for creative growth.
We work with the world’s most respected creative minds. In a landscape crowded with opinion, we partner only with proven, globally-recognised leaders, the people who’ve built iconic brands, shaped culture, and driven lasting impact.
Their insight isn’t theory, it’s lived experience. And we give them a platform to share it directly with you.
Founder at Saatchi & Saatchi & BBH
Author and Chief Innovation Officer
Former CMO of Nike
Founder of Alpha
We unlock creative potential through inspiring, distinctive and entertaining products.
Learn from globally respected creative leaders.
Visually rich, story-driven lessons
Packed with practical tools and frameworks
We build what the creative world needs
Creativity should be fun, not formal
You’re in good company. Join thousands of creative thinkers turning inspiration into action.
Sign up to our newsletter for your weekly dose of creative inspiration.
Sign up to our newsletter for your weekly dose of creative inspiration.
John Hegarty has been central to the global advertising scene for over six decades.
He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.
John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising – Turning Intelligence into Magic’ and ‘Hegarty on Creativity – there are no rules’.
In 2014 John co-founded The Garage Soho, a seed stage Venture Capital fund that believes in building brands, not just businesses.
Orlando is probably the world’s leading thinker on creative effectiveness. He is the author of advertising’s ‘repair manual’, Lemon, published by the Institute of Practitioners in Advertising in 2019, and its sister publication, Look out (IPA, 2021), the ‘advertising guide’. His books are found on the curricula of communications courses; they complete the libraries of universities and advertising agencies.
Orlando is respected by both advertisers and advertising agencies because he can talk both the language of creativity and profitability. His research draws on neuroscience, the creative arts and advertising history to describe how advertising works, and how it works at its best. How the work, works.
Orlando is unique in drawing a link between advertising’s creative features and its profitability, and for showing how advertising styles have changed in the digital world. If you have ever heard the advertising term ‘fluent device’, it’s because he coined it (and if you haven’t, he uses it to describe the profitable use of recurring characters and long-running scenarios in advertising campaigns).
Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.
For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.
Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.
His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMOs and AdAge’s Power Players annual lists.
In 2022, Greg brings all of his brand experience to the world through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.
25+ years driving technology transformation at the intersection of marketing, media, and AI.
He has led $5+ billion in strategic transactions, scaled AI-first companies, and held leadership roles across Oracle, Neustar, Publicis Groupe, TelevisaUnivision, and more.
Today, as the founder of Alpha, he advises boards and executives on how to govern AI transformation with confidence. Named a LinkedIn Top Voice and featured in major business publications, Wolfe Pereira combines real operator experience with board-level strategic insight.
Now, he brings that expertise to you—giving you the operator’s perspective on how to thrive in the AI era.
Learn why 87% of leaders say creativity is as vital as efficiency, and how human ingenuity will define success in a world transformed by AI.
