The Business of Creativity Newsletter

A weekly briefing on the big ideas shaping the world.
 Explore curated perspectives from industry leaders, revealing the stories, frameworks, and lessons that shape exceptional creative thinking that drives businesses today.

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The Business of Creativity

Issue 22: Cannes Special
Issue 22

June 21, 2024

Issue 22: Cannes Special

Sir John considers The Next Creative Revolution. Mark Ritson on the other sixty percent. Second best ideas with Es Devlin. And Asif Kapadia goes long.

Issue 21: A bulletin for big ideas and better business.
Issue 21

June 18, 2024

Issue 21: A bulletin for big ideas and better business.

Why creatives run in packs. Boeing blunders. Paying podcasters. And Anthony Fauci.

Issue 20: A bulletin for big ideas and better business.
Issue 20

June 11, 2024

Issue 20: A bulletin for big ideas and better business.

Why you’ll never run out of ideas. Elon’s big payday. The Pi IPO. And the Berlusconi stamp.

Issue 19: A bulletin for big ideas and better business.
Issue 19

June 4, 2024

Issue 19: A bulletin for big ideas and better business.

The Importance of Unoriginality. Art and Politics. Netflix’ Boss Level. The Joy of Italian Service.

Issue 18: A bulletin for big ideas and better business.
Issue 18

May 28, 2024

Issue 18: A bulletin for big ideas and better business.

In favour of ‘no’. Cities for the children. Greenwashing rules. And a gathering of sceptics.

Issue 17: A bulletin for big ideas and better business.
Issue 17

May 21, 2024

Issue 17: A bulletin for big ideas and better business.

Sir John on unbossing. Building AI. The International Booker. And incredibly shrinking cities.

Issue 16: A bulletin for big ideas and better business.
Issue 16

May 14, 2024

Issue 16: A bulletin for big ideas and better business.

Why you already have a creative philosophy. Behind the screens at Cannes. And a Texas Hoedown.

Issue 15: A bulletin for big ideas and better business.
Issue 15

May 7, 2024

Issue 15: A bulletin for big ideas and better business.

Sir John Hegarty’s Creativity Code. Why Eurovision Matters. BAFTAs. And a Bling Thing.

Issue 14: A bulletin for big ideas and better business.
Issue 14

April 30, 2024

Issue 14: A bulletin for big ideas and better business.

Creativity that doesn’t add up. A summit for solutions. And why you should ditch the screen.