The Business of Creativity Newsletter

A weekly briefing on the big ideas shaping the world.
 Explore curated perspectives from industry leaders, revealing the stories, frameworks, and lessons that shape exceptional creative thinking that drives businesses today.

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The Business of Creativity

Issue 89: A Bulletin for Big Ideas and Better Business
Issue 89

October 7, 2025

Issue 89: A Bulletin for Big Ideas and Better Business

We’re refining our format – and proposing conscription… to creativity.

Issue 88: A Bulletin for Big Ideas and Better Business
Issue 88

September 30, 2025

Issue 88: A Bulletin for Big Ideas and Better Business

This week, we explore how owning your narrative – whether you’re an athlete, an innovator, or a microbe – can be the catalyst for real, lasting influence.

Issue 87: A Bulletin for Big Ideas and Better Business
Issue 87

September 23, 2025

Issue 87: A Bulletin for Big Ideas and Better Business

Why creativity needs work, not waiting. Anthropic’s new AI campaign. A boom in global art biennials.

Issue 86: A Bulletin for Big Ideas and Better Business
Issue 86

September 16, 2025

Issue 86: A Bulletin for Big Ideas and Better Business

Why originality is overrated – and how Gen Z and global institutions are finding power in remix, reframing, and reimagining what came before.

Issue 85: A Bulletin for Big Ideas and Better Business
Issue 85

September 9, 2025

Issue 85: A Bulletin for Big Ideas and Better Business

Truth, trust, and the power of reputation – from national brands to fashion legacies and the future of creative law.

Issue 84: A Bulletin for Big Ideas and Better Business
Issue 84

September 2, 2025

Issue 84: A Bulletin for Big Ideas and Better Business

Sir John’s take on the importance of truth. Letters are out but immersive experiences are in. Across the board.

Issue 83: A Bulletin for Big Ideas and Better Business
Issue 83

August 26, 2025

Issue 83: A Bulletin for Big Ideas and Better Business

Creativity: what is it good for? Google Zero has arrived. Venice Film Festival hots up. And when creativity is made from girders.

Issue 82: A Bulletin for Big Ideas and Better Business
Issue 82

August 19, 2025

Issue 82: A Bulletin for Big Ideas and Better Business

Anya Hindmarch on why you should embrace the dip. TikTok culture makes verbal impact. South Park revives satire. And the UK’s first electric football stadium.

Issue 81: A Bulletin for Big Ideas and Better Business
Issue 81

August 12, 2025

Issue 81: A Bulletin for Big Ideas and Better Business

Your creativity can drive markets. OpenAI launched GPT-5. A-level grades return to pre-pandemic levels. And Can Hauser & Wirth crack Silicon Valley?