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It’s easy to play it safe. To follow the rules and optimise what already exists. In a world of constant change, sensible can feel smart. Until it stops working. You see, logic will get you to the starting line – but only creativity will win you the race.
That's why we believe creativity is the most valuable capability for growth. And it’s something that you can learn, practise, and embed in every area of life.
Creativity is a discipline, not a decoration. It comes from human imagination. From fresh thinking. From a willingness to do things differently.
Sir John Hegarty
Turn creativity into a system that drives real growth. In this 8-week course, Sir John Hegarty gives marketers the frameworks, tools, and confidence to lead creatively, and deliver commercially.
Steven Wolfe Pereira
AI isn’t the future, it’s now. In this 6-week course, Steven Wolfe Pereira cuts through the noise, giving marketers and leaders the playbooks to use AI where it counts: building brands, driving growth, and leading transformation.
Orlando Wood
A creative crash course on the fundamentals of advertising. In this 8-week course, Orlando Wood reveals the psychological, cultural, and historical principles that underpin truly effective advertising. A must for marketers and creatives who want to drive impact.
Greg Hoffman
Your story is your power. In this 7-week course, former Nike CMO Greg Hoffman gives athletes the tools to define their personal brand, build a world around it, and create opportunities that outlast their playing career.
Founder, GUT Agency
Creativity for Growth"Actionable key points and full of references. It made me think beyond everyday tasks and how to scale creativity in everything we do."
We provide consultancy services to help businesses embed creativity into strategy and operations. Led by Sir John Hegarty and the founding team, we draw on decades of experience building some of the world's most iconic brands, from Audi and Levi's to Johnnie Walker and Häagen-Dazs.
You don’t bump into mandolin players on Zoom.
The Creativity Enablers. From Jesper Albansson, CMO at Ocean Outdoor Nordics: the quiet roles that give ideas their wingspan.
Authenticity is performative anyway. Why Michael Corcoran is doubling down on escapism instead.
The Business of Creativity Newsletter is a weekly bulletin for big ideas at the intersection of creativity and commercial growth. Each edition curates perspectives from industry leaders, revealing the stories, frameworks, and lessons that shape exceptional creative thinking that drives businesses today.
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